Credits

Mentefredda is a company specializing in marketing and digital strategies for tourism, partnering with hundreds of hotels and accommodations throughout Italy.

Provider of all the services needed to have the best possible presence in the digital world (website, booking engine, channel manager, web marketing, revenue management), helps businesses grow, find new customers, convert online visits into bookings, and build customer loyalty.

For the XYZ project, Mentefredda curated:

WEBSITE.

Web site implementation with the Zillioon DMS, an easy-to-use tool that not only allows the management of the site content in total autonomy, but also enables the implementation and monitoring of web marketing campaigns or marketing automation actions.

SEO AND COPY

Persuasive copywriting activities from an SEO perspective to increase portal visibility on search engines and conversion of visits into direct bookings.

REVENUE MANAGEMENT

Support and advice in managing the business proposal and setting the pricing policy and online distribution of rooms.

WEBMARKETING

Management of Google AdWords PPC campaigns, design of newsletters, special offers and other web actions aimed at enhancing the business strategy and increasing the visibility of the facility.

E-COMMERCE

Realization of the e-commerce section of the site through the Zillioon CMS, which allows the creation of tailor-made, personalized shopping experiences that are fully graphically integrated into the Hotel's website. Zillioon also allows autonomous management of prices and availability of products sold (SPA treatments and packages, experiences, restaurant reservations, etc.), customer communications and transmission of credit card data with secure and controlled systems.